NBA Planet Slides
A large-scale four-day convention that gives all segments of NBA fans the opportunity to experience and interact with NBA culture up-close and personal.
We started from potential "frustrations."
We talked about creative ideas and logistics, introduced theme and located our target audience. More importantly, we justified every choice.
We proposed various ways of getting exposure,
We introduced KPI.
This is business. We did P&L Analysis to make sure this is a feasible plan.
We want NBA Planet to be a regular event in mainland China. A 3-year plan was proposed.