- NBA Planet -
A Whole New World For NBA Fans
Designing an NBA version of ComiCon or Chinajoy - this is the NBA China Summer Internship Think Tank Project. Together with my teammates, we took care of every aspects, including research, creative design, publicity plan craft, P&L analysis, etc. According to David Shoemaker, our plan will be the first to be implemented among the three intern projects.
- 7 Questions to be answered -
A large-scale four-day convention that gives all segments of NBA fans the opportunity to experience and interact with NBA culture up-close and personal.
We started from potential "frustrations."
We talked about creative ideas and logistics, introduced theme and located our target audience. More importantly, we justified every choice.
We proposed various ways of getting exposure,
We introduced KPI.
This is business. We did P&L Analysis to make sure this is a feasible plan.
We want NBA Planet to be a regular event in mainland China. A 3-year plan was proposed.